Approximately 1 in 5 crashes in Texas involves distracted driving, which continues to be a problem in the state, even after a state law banned texting and driving in 2017.
TxDOT Executive Director James Bass stated that the message is no longer just a public safety suggestion to urge Texans to avoid distraction while operating a vehicle, it’s to remind them that the law forbids such activity.
The statewide texting while driving ban could be helping a little. According to recent data, the number of crashes involving distracted driving in Texas decreased by 6% when comparing the 12-month periods before and after the statewide texting-while-driving ban took effect on September 1, 2017. Then in 2018, TxDOT introduced “Heads up, Texas” to address the new law with a new call to action.
The “Heads up, Texas” campaign is a key component of #EndTheStreakTX, a broader word-of-mouth and social media effort that encourages drivers to make safer choices while behind the wheel. Since November 2, 2000, at least one person has died on Texas roadways every single day. #EndTheStreakTX asks all Texans to commit to driving safely to help end the streak of daily deaths on our roadways.